MaxCo Research proposal Essay Example

MaxCo Research proposal Essay Example MaxCo Research proposal Essay MaxCo Research proposal Essay The Max Mar Group is one of the largest international fashion houses and the first Italian clothing company, recognized throughout the world as the precursor of modern prà ªtporter fashion. The Group was formed in 1951 the Group with the aim of offering haute De game feminine clothing, produced according to excellent industrial processes. This is a record that the Max Mar Group has consolidated over time through a meticulous, luxurious style that has always achieved rising success on a world-wide scale (Mascara Group), maintaining however its strongest market in Italy. The Group is composed of nine different brands, each targeting a different segment, none of which are particularly active through digital communications, with the exception of websites and online shops. MOB Research Agency was contacted to develop a study aimed at analyzing the use of social media and digital communication tools for the MaxCo brand, which as company results show, is the most developed of the nine brands on new media, with particular focus to the Italian market. In fact, the further development of this brand online will define a model for the Groups other brands to also develop a social media ND digital communication strategy accordingly both within Italy and worldwide. It must be noted that the rapid evolution of social media and digital communications has led fashion companies to develop new communication strategies aimed at establishing a closer relationship with their customers. For the fashion industry, social media have been identified as a powerful enabler to build strong relationships with their consumers. Social media and fashion brands both show strong relational features; in fact, among all sectors, the fashion market appears to be the most social, u to its underlining mechanisms of social diffusion. From this derives the importance for fashion brands to build a social image which leads to high levels of social involvements, in contrast with the mere presence of social media; the number of social networking channels manned by brands has a clear correlation with the ROI of social media marketing strategies. 1. Max Max mainly targets young women, who appear to be also one of the most significant groups of social media and digital communications users, therefore the effectiveness of the Groups strategy in this sector is essential. Research shows that Faceable and Mainstream are the most popular social media in Italy, both of which MaxCo has been using for the past 3 years and 12 months, respectively. Faceable has become a tool for consumers to interact with other consumers and with the brands, and it can increase brand awareness; also, it is a tool for word of mouth, with about 1. Million users in Italy, has become a powerful tool for the fashion industry today, as it allow creating a connection directly through a brands products and ideas. However, Maxs results for March 2014 show and overall negative trend on the use of the brands Faceable page and Mainstream page. Furthermore, with regards to other digital communications, Maxs websites shows regular visits that peak at times of the release of a new collection as well as of sales. To even the presence on their website throughout the year, MaxCo has been developing websites to present certain items of the seasons collection. . 1. 1 Introducing the new Max app The Mascara Group has begun developing an app for smartness and tablet, which will allow to access information about videos, campaigns, press, and other events related to its brands. The idea is to develop an interactive mobile magazine, tit stories about t he brands everyday life, integrated with the brands social media sites (Faceable and Mainstream) and with the possibility to be customized by entering personal data for style tips and possible purchases. The app will also allow accessing an online store. The launch of the app for Max will be a part of the brands new digital communication strategy, the app will also allow accessing an online store. This will not only give the brand the opportunity to build a personal relationship with its loyal customers, but also increase its reach and gather valuable information on customers. Liquor and Donna Koran International have been identified as top competitors for MaxCo brand, within the Italian market and worldwide, respectively. Liquor Donna Koran International MaxCO Faceable x Twitter Mainstream Youth channel Website Online shops Smartened and tablet app As the table above shows, MaxCos direct competitors have been developing on all major social online platforms as well as they have developed a brand application for smartness and tablet. This has allowed both competing brands to build a deeper relationship with their customers, proving that Max is indeed in need to take action to be able to compete both within the Italian market and at worldwide level and avoid losing its position in the market. According to Gallbladder data for the last quarter of 2013, Italians are amongst the top users of social media and digital communication tools such data indicate a solid window of opportunity for the firm to expand rapidly and diminish the gap with its competitors regarding virtual activities. MOB has been asked to plan a research to respond to Max Mar Fashion Groups concern that it may be falling behind its competition due to the low social media and digital communication use for its brands. It was agreed with the client to begin the research by analyzing MaxCo, one of the nine brands managed by the Group; in fact, this is the most active in terms of presence on social media and digital communications, in particular regarding its use of Faceable, Mainstream and its website. The introduction of the new app has also been planned for MaxCo solely. The results presented for the brand show a negative trend in online users for the brand social accounts. Having stated the importance of social media and digital communication for the fashion industry, MOB truly believes that carrying out the proposed research will offer MaxCo (and later he whole Group) the opportunity to redirect its digital communication strategy and continue excelling in the future making their brands socially smart and directly involved with their customers. Additionally, this research intends to analyses the possibilities and threats related to the introduction of a smartened application (the MaxYou app), which main competitors have already done. Taking into account the increase in access through mobile devices, the launch of the app shall allow the brand to reach all equal position on the market, with regards to social media and International and Liquor) appear to be a few steps ahead as they have established themselves in the digital world, this research should truly represent the first step toward the improvement of MaxCo and later the whole Groups strategy. It is the goal of this research proposal to lay out a detailed plan of how to measure the effectiveness of social media and digital communications, in terms of reach and engagement, and reinforce the urgency of ensuring the Max Mar Fashion Group is responding to growing trends for social media involvement and activity in the Italian fashion sector. Main techniques used in this research intend to analyses Max activities online in terms of reach and engagement for Faceable, Mainstream and the brands website. Additionally, the study seeks to investigate possible customer responses to the launch of the new app. The study will primarily focus on fully disclosing customers understanding, awareness and perception of MaxCo online activities in relation to what they perceive as effective, involving and ethical. The goal is to allow the Group, through this assessment and information available, to gather valuable consumer insight on current possible future strategies, and adapt to best spoon to its customer needs and preferences, in order to increase competitiveness. MOB has identified the following research objectives: 2. Understand the attitudes across women between the age of 19 and 35 toward the use of social media and digital communication tools for interaction with fashion brands, with reference to Faceable pages, Mainstream accounts, websites and finally smartened and tablet applications. 2. 1. 1 . What kind of activities do customers expect from fashion brands? 2. 1. 2. How frequently do they expect websites and social media accounts to be updated? 2. 1. 3. Do they like to interact with br ands? . 1. 4. How do Italian users feel about fashion brands Faceable pages? . 1. 5. How do Italian users feel about fashion brands Mainstream accounts? 2. 1. 6. How do Italian users feel about company website engagement and online shopping? 2. 1. 7. What do they think of a user-adjustable app for fashion brands? The first goal of this research is to offer the company a clear overview of what their customer target segment thinks and expects from social media and digital communication activities from fashion brands, with particular reference to company Faceable pages, Mainstream accounts and company websites, as well as APS. The target group identified for this study is representative of the people that most use such tools; the results are therefore expected to be reliable in outlining the attitudes (positive, negative or neutral) toward the use of social media and digital communication tools for interaction with fashion brands within the Italian market. 2. Analyses the perception of MaxCos existing customers regarding the brands use of Faceable pages, Mainstream accounts, websites for interaction and information in comparison to other customer experiences (with competitor brands) 2. 2. 1 In comparison with other fashion brands, re Max Faceable page and Mainstream account appealing in terms of content and activities? Sufficiently active? 2. 2. In comparison with other fashion brands, is Max website sufficiently informative and appealing for users? Is the online shop easy to use? 2. 2. 3 What are competitors doing? Are there other particular fashion doing? 2. 2. 4 Overall, what do customers think of Max a ctivities comparison with other fashion brands? Secondly, the research will look at Max existing customers perception of the brand use of social media and digital communication in comparison to other fashion brands. As it was noted before, the fashion industry is extremely sensitive to the use of these new means of communication and interaction between customers and brands, therefore the goal is to develop a thorough understanding of what customers think of what the brand is doing, in particular in comparison to what their competitors do within the Italian market, with regards to Faceable pages, Mainstream accounts and commerce activities, as well as the use of smartened and tablet APS. 2. 3 Determine which channels MaxCo customers prefer to communicate and interact with brands with respect to social media and chital communications 2. . 1 Where and when do MaxCo customers prefer to interact with the brand? 2. 3. 2 Do MaxCo customers enjoy interacting with the brand on Faceable and Mainstream? How frequently? 2. 3. 3 Should MaxCo be posting/sharing more often? What content is preferred by customers? 2. 3. 4 Do MaxCo customers enjoy the brands website? When do they visit it and why? 2. 3. 5 Would Max customers use a user-adjustable app for online shopping and news about the brand? What should it include? Thirdly, the research will determine what are the contact situations that Max customers refer to interact with the brand. This includes the how, when, and where preferences for interaction, which will allow the company pinpoint what are the Groups strengths and weaknesses of the brands strategy at the moment, benchmarking the research results with company activities. Understanding when and where the customers prefers to be in touch with the brand will also serve as a basis for future developments on other media. While investigating on target segments preferences, this research will also examine the possible responses to the introduction of a new application, which competitors already have. Therefore, the goal at this stage is to outline what customers would like from MaxCo and the Group in order to build a strong and loyal relationship with the brand. 2. 4 Identify based on customer responses how the brand could improve its use of social media and digital communication for interaction with its customers 2. 4. 1 How and where else would MaxCo customers like to interact with the brand? 2. 4. 2 What could MaxCo do differently? 2. 4. 3 What can be improved in MaxCos Faceable page, Mainstream account and website? 2. 4. 4 Is there something that competitors do that Max customers would eke from the brand? The final goal of this research is to identify opportunities for improvement for the brands online activities, building upon responses to the other objectives and an overall evaluation of MaxCo customers. The goal is to identify specific activities for the brand to strengthen its social media and digital communications strategy, in particular with regards to Faceable pages, Mainstream accounts and website activities, as well as new tools that competitors already use successfully, in accordance to customers attitudes and personal preferences expressed in their responses. The aim of this research is to benchmark Max position in this sector at the moment with how customers see it and how they would want the brand to act in the future. The research will begin with secondary data analysis in order to create a framework for the research, in particular using available data and information regarding the use of Faceable, Mainstream, company websites and APS by Italian users for fashion brands. Secondly, the research will proceed with collecting qualitative and quantitative data through focus groups and structured (close and open questions) questionnaires, respectively. The results are expected to provide a framework for the company to identify its strengths and weaknesses, and identify opportunities and threats for future digital developments to compete with other fashion brands. They will also define the most suitable strategy for the launch of the new Max smartened and tablet application. According to the Isomer Glossary secondary data is data that have already been collected and published for another research project; secondary data can be internal and external. For the purpose of this research internal secondary data will e obtained from internal company databases and previous research reports on the topic, while external secondary data will be taken from specialized researches and reports done by other specialized agencies and researchers. Available secondary research data will help clarify the target during the initial exploratory and descriptive research phases. The analysis of secondary research will provide the necessary background to ensure the research takes the correct direction in analyzing the problem, and will also give MOB and Max a set of information to test the research exults against at the end of the research, ensuring the accuracy of the results. In order to optimize the use of secondary data, considering the great availability of research on the topic of social media and digital communication, MOB will screen for relevance and inaccuracy and will ensure to use solely data strictly relevant for the purpose of this research, publicly available or from other partner agencies. In particular, secondary data will be evaluated based on the following criteria: credibility of publisher/researcher, purpose of the research, time of data collection, search methodology used for data collection, and relevance, comparability and reliability of data. The research will begin with the analysis of internal secondary data, company internal databases, which will be useful for the researchers to build an initial reference framework on the activities and results of the brand. MOB will be analyzing through data mining the following internal sources: Annual reports for 2012 and 2013, sales and communication reports determine trends and strengths and weaknesses of the brand as well as identify opportunities to develop Internal experts ports in order to get insight on the objectives and ideas of the brands employees Database of customer information and purchase history determine target segment and identify the participant for primary research. Secondary research will directly answer the first objective of this research, by outlining the general attitudes of the selected target group toward the use of social media and digital communication tools for interaction with fashion brands, with reference to Faceable pages, Mainstream accounts, websites and finally smartened and tablet applications. External data research is also expected to generate initial espouses on customers preferred digital contact situations with brands, also for Max, thus partially responding to the second and fourth objective identify customer perception of Maxs digital strategy and opportunities for improvement. MOB will be gathering secondary data from the following external sources (syndicated data): Competitors annual reports, including social media reports highlight the strengths and weaknesses of competitors and benchmark results with Maxs Fashion reports on social media use by fashion brands, specifically data collected on MaxCo (Faceable and Mainstream reports) review activities of the rand so far and determine customer response to them Gallbladder reports on use of social media and web-based platforms in Italy gather information on the target segment use of social media and smartened and tablet APS, frequency of use as well as reason for using them. Primary research is defined as data that are collected specifically for a current research project (Isomer Glossary). For the purpose of this research, primary data will be collected through focus groups and a questionnaire administered to social media users and website visitors, to answer all the objective of this research from a alliterative and quantitative perspective (with the exception of objective 1 which will be measured solely through quantitative research). 3. 2. 1 Qualitative Qualitative research is defined as the use of unstructured exploratory techniques (such as group discussions and in-depth interviews) that are based on statistically small samples in order to understand a problem further (Isomer Glossary), which in this case will be collected through focus groups. Primary research will begin with qualitative data collection to identify non-quantifiable insights on the target segment; Hough quantitative data is by definition less structured and more flexible as well as it involves smaller samples, it allows to gain a deeper understanding of the topics (Wilson, 2006), it will be important to firstly obtain a thorough understanding of the attitudes and behaviors of the target group, to then develop accurate measurements through quantitative research. Qualitative data will be gathered through focus groups. Focus groups are a type of qualitative research that consists of an informal discussion of a particular topic with a small number of selected participants (Dib and Siskin, 2009). The discussion will be guided by a skilled moderator, ensuring that the group discusses all relevant subject areas and the views of the participants are as clear as possible (Isomer Glossary). The data gathered through qualitative research is expected to generate information about regards to social media and digital communications, in particular in reference to Faceable pages, Mainstream accounts, company websites and APS. Additionally, the responses obtained from focus groups are expected to provide detailed information about customers perceptions and attitudes directly by being in contact with the people and observing their behaviors and emotions throughout the discussion about Max. MOB will ensure that solely MRS. certified and experienced moderators will run the focus groups. A discussion guide will be made available to each moderator, which will include an introduction to the research, its objectives and the agenda for the focus group. The moderator will give an introduction, after which the dissuasive part of the discussion guide will start. In this phase respondents will be put through the actual task and moderator will be there to run the focus group. In his section all the data will be collect by using voice recorders and cameras. This phase will run for 90 minutes. The last phase will be the summarizing and closing of the discussion group. It will take about 10-15 minutes. At the end, the moderator will administer all the equipment and data for analysis. MOB will arrange for participants to be selected from client databases of store in the main Italian cities (Turin, Milan, Bologna, Florence, Anaconda, Rome, Naples, Barb, Palermo and Calamari). It is estimated that a total of 40 of focus groups will be held in total, for an average of 4 per city elected number of focus groups will be assigned on the basis of volume and frequency of purchases and occupation of the subjects selected in each location. Measures to ensure that engaged and cooperative respondents are recruited for focus groups will be applied. Each participant will be given a ?10 gift card for Max stores. Each focus group will be executed in an ad-hoc location with a one- way mirror behind which the researcher will sit and observe the reactions of the participants to the questions asked. Each group will consist of 10 participants. The plan is to perform all focus groups in one day, from morning to evening. The moderator will ask the question and help frame the discussion among the participants; the moderator will also record the answers. Then the answers will be put on paper and analyses by the MOB experts. Projective techniques According to the Isomer Glossary projective techniques are a form of disguised questioning that encourage participants to attribute their feelings, beliefs or motivations to another person, object or situation. They represent a structured indirect way to investigate feelings, attitudes and motivation of focus groups participants in qualitative research. Projective techniques are based on the principle hat subjects may feel constrained in expressing their feelings, and say what they feel is expected in order to please the interviewer (Bradley, 2010). Responses gather through projective techniques then will need to be interpreted in terms of underlying meaning of the information and behaviors of the subjects. In order to prevent the gathering of non-representative results, focus group moderators will question participants indirectly by initiating the discussion with topics like changes in social environment due to the rising of Internet-based media, aiming to gain insights on heir use of social media. Moderator will then direct the discussion to fashion brands in Italy, what they do and how they interact with them, solely referring to other brand names. Additionally, MOB intends to use Photostat technique, namely present chosen in accordance to the research aims (Cain and Cervix, 2011). The initial images will represent different scenarios and objects not related to Max or social media. At a second stage the images will be social media and other fashion brands logos upon which the participants will continue discussing and exchanging views as well as hey will be asked to define an overall group position/view. MOB also suggests adding to each focus group a conflict participant, a member of the MOB team, to sit with the group and pose as the negative, issue-raising participant. This is intended to also evaluate customers responses and possible defensive attitudes towards the brand. 3. 2. 2 Quantitative Quantitative research is the collection of (statistically) large samples of quantitative data and usually some form of statistical analysis, which is often used to substantiate the findings from qualitative research (Isomer Glossary). Quantitative research will be conducted through structured questionnaires with close and open questions administered online. The use of a web based survey is will ensure speed of response, lower costs for the distribution of questionnaires and higher precision in the analysis of the data. Additionally, it is cost and time effective also for respondents, which will be more likely to take part in the research. Each participant will begin a ?10 gift card for MaxCo. Potential participants will be invited to participate in the survey through the brands online sites (Faceable, Mainstream and Bessie) where they will be given a link to a satellite website to complete thesaurus anonymously. The questionnaire will include multiple choice questions which offer respondents the ability to answer yes or no or choose from a list of several answer choices. Mostly close-end questions, and a few open questions, the survey will also include scales to ask respondents to rank their some of their answers (Dib and Siskin, 2009). The survey will be developed by MOB researchers using Snap package, and sent to Max Mar Group for approval. The aim is to develop a questionnaire that ill take the candidate about 15-20 minutes to complete (for a total of approximately 40 questions, divided in three sections). To ensure the accuracy of this research it is estimated that it will be necessary to gather 500 a total of questionnaires. The questionnaire will be administered online through hyperlinks embedded on Faceable and Mainstream posts of the Maxs official pages, which will be reposted up to 5 times per day for a week; additionally, the study will be on the company website. In case target number of participant is reached before the planned week, the hyperlink to the questionnaire will be deactivated in advance. However, due to the importance to maximize response rate in order to fulfill the objectives of the research, MOB reserves the right to repost the advertisements for the questionnaires for a longer period, until the set number of responses is collected for data analysis. It will also be important to count and control the number of participants recruited per medium: data should be obtained from an equal percentage of users from all three pages, which will be calculated based on average number of users each.

Privacy as a Basic Individual Right Essay Example | Topics and Well Written Essays - 1250 words

Privacy as a Basic Individual Right - Essay Example However, privacy runs through out the constitution in the 27 amendments. Regardless of the purpose of the act or legislation, it has an effect on the privacy of an individual. (Yero, 2006). Most scholars of the law interpret the ninth amendment to mean that certain rights of the individual though not exclusively described in the bill of rights need to be protected. The privacy right, therefore, extends to anonymity, security and bodily integrity. Dignity and respect are the fundamental principles that define the need for privacy. To argue my point, I will look at a controversial aspect of human beings that is life and death. The controversy of life and death in regard to invasion or restriction to privacy can be seen in the following situations; prisoners on death row, euthanasia, abortion and termination of medical treatment. Euthanasia: this is the intentional inducement of death at the request of the victim (person dying). Persons seek euthanasia because they need to be relieved f rom dire pain or want a dignified exit from the world if they are for instance in a gross, non reversible state. In past cases, the courts gave rulings in support of rule utilitarian utterly disregarding act utilitarian. However, the interference of human rights activities in the situation has led to considerations on the matter (McDougall, 2008). Case study: Britain, 1992, Dr Cox faced prosecution for allegedly performing Euthanasia. The patient, Mrs. Boyes, aside from being terminally ill was in excruciating pain. To end her suffering, she requested her doctor to end her life. During court proceedings, the argument on whether or not the patient had the right to request death and the doctor’s jurisdiction on the matter took centre stage. The prosecution argued that the patient was in pain, making delusional and, therefore, prone to make life threatening decisions. In response to this claim, the family said the patient was sane hence her decision to choose death instead of li ving in pain. From the above case, the question of personal liberties springs up. Do individuals have the personal liberty to take their own life at will? Are there exceptional circumstances where the law allows an individual to die? The patient wanted to die with dignity, she also expected her doctor to respect her decision to die and finally, to maintain her bodily integrity. Closer home; there is the Quinlan vs. Missouri State case. In 1975, Ann Quinlan went into a coma that reduced her to a vegetative state. Her parents legally took up the role of making decisions for her. Ann’s parents were Catholics (privacy of beliefs, 1st Amendment) (Yero, 2006) in which case they believed in the sanctity of life but not in living by support of artificial means. In view of this, they decided that Ann should not be on life support machines. The state challenged the parents stand, but the courts ruled in favor of Ann’s parents, therefore, respecting their religious stand. Contrad ictions: Jurisdictions impinge upon an individual’s right to privacy on the matter of life and death. The American law describes mercy killings as criminal homicide despite personal liberties. So where is the contradiction? The state of Oregon for instance passed the assisted suicide and Death with Dignity Act making euthanasia a personal liberty. In Texas, the Advance Directives Act Section 166.046 affords medical and health care facilities the right to terminate life-sustaining treatment in cases where continued treatment is futile. Therefore, in

Quitting Smoking Essay Example | Topics and Well Written Essays - 500 words

Quitting Smoking - Essay Example One of the major reasons for reverting back to smoking is that it has become a source of leisure time for me and an excuse to get outside the house for a breath of fresh air, a walk around the block or to the store. Still, the endeavors of quitting smoking have been a result of the realization of the financial, as well as the health problems related to it. The cost of a cigarette pack may seem trivial to an occasional smoker but the small amount of $7 tends to have a significant effect on the budget of a serious smoker who has greater consumption than an occasional one. Alongside the monetary effect of the addiction, smoking tends to increase one’s chances of getting cancer. It is usually witnessed that some instances prove to be life altering and compel the individual to adopt different paths. One such incident also took place in my life that made me realize that the harmful habit of smoking tends to effect the smoker, as well as the people around him. This notion was realized when I had to face the dilemma of having a 17 year old move into my mother’s house. His transition into my mother’s house not only meant that a teenager was being exposed to smoking all the time, it also brought up the situation in which he wanted me to sponsor his smoking. When this occurrence was revealed to my sister, she was very concerned about her son’s well being and disappointed in me for being an unconstructive influence on her son’s life. After suffering ethical issues and disappointment from my family, I finally took the decision of quitting smoking and trying to relieve myself from its addiction. Alongside making the decision of quitting smoking, I encouraged my nephew to quit too but my nephew turned a deaf ear to all of my reasoning of quitting smoking. My decision also proved to come in between my relationship with him since our common ground of communication had disappeared. Still, I stayed persistent and

There are many threats to global food supplies Essay Example for Free

There are many threats to global food supplies Essay The food security is a potential crisis to the world in terms of food supplies and food safety while the global population is projected to reach 9 billion by 2050 (Black, 2010). This essay, first of all, willjust focus on the threats to global food supplies from two main aspects: the threats caused by the objective factors in a broad sense, and the challenges attributed to the subjective factors which closely related to the human behavior.After the analysis of the problems, a number of feasible solutions will be suggested with the implications which will be further discussed accordingly. Â  Although population,conditions of technology and economy, and climate changes seem to be correlated with the human beings, they are both factors which cannot be changed by a simple policy or a short-term plan less than a decade. Therefore, in this essay, they are classified into the objective factors challenging the food supplies. As iscommonly known, population booming will directly lead to the severe shortage of land and water which are essential to the food production. Weak conditions in terms of technology and economy accelerate the ‘yield gap’ and aggravate the threat, making the poor area more vulnerable (Godfray, et al, 2010).Also, extreme weather along with the deterioration of global climate will damage the crops. Climate changes including global warming will change the seasonal patterns of pollination for crops which would influence their production (Slaght, 2012). Â   On the other hand, human factors contain more complicated reasons which are different from nations and industries. Generally, several main reasons can be concluded: mismanagement on ecosystems causes the dramatic decline in some species which eventually leads to the reduction of food supply(Slaght, 2012). Along with the regional industrialization, the exportations offruit and vegetables to developed countries displace local staple crops, which indirectly impacts the undeveloped areas suffering further from the malnourishment (Slaght, 2012). Besides, food waste du ring the transportation and processing, retail and home stages comprises a large proportion both in developed and developing countries (Godfray, et al, 2010).

Alcohol and Teens: The Effects of Teenage Drinking Essay -- Essays on

When at a party, a student sees another teenager drinking a beer. Thinking nothing of it, the teenager picks up a large bottle labeled Vodka and beings to chug the contents of the bottle. The alcohol rushes through her body and she suddenly has a sense of feeling free and letting loose. The next thing the teenage girl remembers is waking up in a hospital bed to her mother crying by her bed side. The only thing her mom could say was â€Å"Honey, please wake up. Please be okay, I want you to be okay. Please do not ever make this mistake again. Please, Please.† The night before, her child drank an entire 750mL bottle of 80-proof Vodka then decided to drive home from the party. On her trip home, she had driven off the shoulder of the road, into a tree where she was lunged from her vehicle. She almost died that night, but she did not. Alcohol abuse leads to consequences that affect the body of teenagers, pose legal troubles, and can kill. According to How Stuff Works, â€Å"alcohol can be made through three different processes: fermentation and distillation, chemical modifications of fossil fuels, and the chemical combination of hydrogen with carbon monoxide† (How Stuff Works). The alcohol most commonly drank by individuals is made through the processes of fermentation, or the process of metabolizing of a sugar into an alcohol or acid, and distillation, or the process of purifying â€Å"mash† into the essential alcohol. In the United States, the Centers for Disease Control and Prevention classifies a standard drink as â€Å"any drink containing 0.6 ounces of pure alcohol† (CDC). The amounts of a standard a standard drink can measure to twelve ounces of beer or wine coolers, eight ounces of malt liquors, five ounces of wine, or one and a half ou... ...ts-Alcohol Use And Health - Alcohol." Centers for Disease Control and Prevention. N.p., n.d. Web. 27 Jan. 2014. "CDC - Fact Sheets-Minimum Legal Drinking Age - Alcohol." Centers for Disease Control and Prevention. N.p., n.d. Web. 21 Jan. 2014. "Frequently Asked Questions and Facts." NCADD. N.p., n.d. Web. 21 Jan. 2014. "Frequently Asked Questions." Too Smart To Start. N.p., n.d. Web. 21 Jan. 2014. "HowStuffWorks "How Alcohol Works"." HowStuffWorks. N.p., n.d. Web. 7 Feb. 2014. "Louisiana Law - Alcohol." Centenary College of Louisiana. N.p., n.d. Web. 7 Feb. 2014. "Minimum Age Limits Worldwide." International Center for Alcohol Policies. N.p., n.d. Web. 7 Feb. 2014. Myers, Peter L, and Richard Isralowitz. Alcohol. Santa Barbara, Calif: Greenwood, 2011. Print. "Underage drinking: Talking to your teen about alcohol." CNN. N.p., n.d. Web. 21 Jan. 2014.

Letting Go

Letting Go In each and every one of us, there lies a fear. There are lots of fears in this life but what we're talking about is a fear that dwells inside of us, where mostly we do not tend to reveal it outside. That fear has the potential to eat us up slowly from the inside till it consumes our whole being. This fear is there in each and every single human being no matter how he strong he may be both on the core and the outside. These fears are but many and differ from person to person but I choose to be specific here and that is the fear of letting go.People come and people go in our lives but what hurts the most than letting go of the one you love the most in your life, the one whom you once chose to never leave through thick and thin. People hurt us from time to time. Of course that's Life, No doubt about it, but HURT sometime can leave wounds in our hearts where scars left never seem to fade away. There are some things that time does not seem to mend. Hard to accept but true. But here's the funny part, No matter how or to what extent these people hurt you, yet you still love them.You still chose to be patient. One of the Laws of Nature is the ‘Limits of Tolerance'. There is a certain climax where one can bear a certain kind of pressure. When the â€Å"limit of tolerance† has been reached, the nature provides a feedback mechanism. We rise from dust, nature itself, and back to dust. These laws dwell In all of us. That's when we choose to stay away and give up every virtue of love. Yes. Maybe we've had our closures with them. Maybe we've given a good ending. But the worst comes into the picture when we still think of changing the past.Still wishing sometimes you were a better person, a stronger person to bear hurtful things that the one you love does. Wishing you had done things differently. Wishing â€Å"had they only changed† and what not. This Is when that fear, the fear of letting go grows In our hearts. It consumes our thoughts Like a fire and rages our mind. It freezes our heart cold and turns It like a stone. Here's when we really make a real CHOICE. The choice to let go forever. To stop worrying what the consequences of our actions could be.This fear is, In fact, against the attitude of love (which always bears and stays). Life Is governed by choices and the choice to let go of someone Is the hardest In life. It questions the attitude of love as In ‘Yes I would bear, but even If I did, would It be worth It? † This question Is, again hard to accept, but a fear of letting go. But Life never gives us many choices and the beauty of this fear Is that the questions that It puts In our mind are only answered sometimes by gluing Into the fear Itself and choosing to let go because sometimes that Is the only way we can find out.Kampuchea Deletion By Kampuchea mechanism. We rise from dust, nature itself, and back to dust. These laws dwell in all Maybe we've had our closures with them. Maybe we've given a good ending. But the only changed† and what not. This is when that fear, the fear of letting go grows in our hearts. It consumes our thoughts like a fire and rages our mind. It freezes our heart cold and turns it like a stone. Here's when we really make a real CHOICE. The choice This fear is, in fact, against the attitude of love (which always bears and stays).Life is governed by choices and the choice to let go of someone is the hardest in life. It questions the attitude of love as in miss I would bear, but even if I did, would it be worth it? † This question is, again hard to accept, but a fear of letting go. But Life never gives us many choices and the beauty of this fear is that the questions that it puts in our mind are only answered sometimes by giving into the fear itself and choosing to let go because sometimes that is the only way we can find out. – Kampuchea Dingdong Letting Go Letting Go In each and every one of us, there lies a fear. There are lots of fears in this life but what we're talking about is a fear that dwells inside of us, where mostly we do not tend to reveal it outside. That fear has the potential to eat us up slowly from the inside till it consumes our whole being. This fear is there in each and every single human being no matter how he strong he may be both on the core and the outside. These fears are but many and differ from person to person but I choose to be specific here and that is the fear of letting go.People come and people go in our lives but what hurts the most than letting go of the one you love the most in your life, the one whom you once chose to never leave through thick and thin. People hurt us from time to time. Of course that's Life, No doubt about it, but HURT sometime can leave wounds in our hearts where scars left never seem to fade away. There are some things that time does not seem to mend. Hard to accept but true. But here's the funny part, No matter how or to what extent these people hurt you, yet you still love them.You still chose to be patient. One of the Laws of Nature is the ‘Limits of Tolerance'. There is a certain climax where one can bear a certain kind of pressure. When the â€Å"limit of tolerance† has been reached, the nature provides a feedback mechanism. We rise from dust, nature itself, and back to dust. These laws dwell In all of us. That's when we choose to stay away and give up every virtue of love. Yes. Maybe we've had our closures with them. Maybe we've given a good ending. But the worst comes into the picture when we still think of changing the past.Still wishing sometimes you were a better person, a stronger person to bear hurtful things that the one you love does. Wishing you had done things differently. Wishing â€Å"had they only changed† and what not. This Is when that fear, the fear of letting go grows In our hearts. It consumes our thoughts Like a fire and rages our mind. It freezes our heart cold and turns It like a stone. Here's when we really make a real CHOICE. The choice to let go forever. To stop worrying what the consequences of our actions could be.This fear is, In fact, against the attitude of love (which always bears and stays). Life Is governed by choices and the choice to let go of someone Is the hardest In life. It questions the attitude of love as In ‘Yes I would bear, but even If I did, would It be worth It? † This question Is, again hard to accept, but a fear of letting go. But Life never gives us many choices and the beauty of this fear Is that the questions that It puts In our mind are only answered sometimes by gluing Into the fear Itself and choosing to let go because sometimes that Is the only way we can find out.Kampuchea Deletion By Kampuchea mechanism. We rise from dust, nature itself, and back to dust. These laws dwell in all Maybe we've had our closures with them. Maybe we've given a good ending. But the only changed† and what not. This is when that fear, the fear of letting go grows in our hearts. It consumes our thoughts like a fire and rages our mind. It freezes our heart cold and turns it like a stone. Here's when we really make a real CHOICE. The choice This fear is, in fact, against the attitude of love (which always bears and stays).Life is governed by choices and the choice to let go of someone is the hardest in life. It questions the attitude of love as in miss I would bear, but even if I did, would it be worth it? † This question is, again hard to accept, but a fear of letting go. But Life never gives us many choices and the beauty of this fear is that the questions that it puts in our mind are only answered sometimes by giving into the fear itself and choosing to let go because sometimes that is the only way we can find out. – Kampuchea Dingdong

College At Arizona State University - 1611 Words

Imagine Time Square in New York City on the busiest day of the year or the Great Barrier Reef with hundreds of fish swimming around you. Those two remarkable places resemble that of the Memorial Union (MU) at Arizona State University (ASU). Not everyone loves crowded, cramped, and/or cluttered places. In fact, some people want a space that is calm, inviting, and their own. For the students that attend Barrett, The Honors College at Arizona State University it is just that, a secluded welcoming part of ASU. Not only is Barrett a portion of ASU that seems distant from other dorms, it has its very own unique feel. You can walk into Palo Verde East or West, Manzanita, or even the University Tower and not have the open space that surrounds the†¦show more content†¦One thing remains true; the living spaces are phenomenal. From either living in Cottonwood, Cereus, or any other hall at Barrett you are definitely in for a treat. Each hall has a unique characteristic that makes them e xceptional. From the floor theme, to the lounge area each hall brings something different to the atmosphere at Barrett. When walking around the various halls you tend to feel like you’re in a three out of four-star hotel because everything is well kept, and refined, but also individualistic. Every hall has a multitude of floors, and each floor has a different theme. Themes could range from Toy Story to The Lego movie, or one could stand out and have a Harambe memorial in front of their living space. These various themes bring the multitude of living spaces together. Barrett is a distinct place on campus that has a lot to be discovered. While sitting and observing from one of many lounge areas, I observed that Barrett has a very strong community of students. In the span of time while I was there I did not notice anyone sitting and/or walking by themselves. Everyone had someone to communicate with, and make an everlasting bond with. That does resemble what could possibly happen in the Memorial Union, during a lunch or dinner rush, but at Barrett it is in a much more controlled setting with more space to breath. I came to notice that outside the dorms people would socialize, and really be themselves, but once entering their dorm room it felt likeShow MoreRelatedTrends Of College Admissions : Katherine O Malley. Arizona State University1510 Words   |  7 Pages Trends in College Admissions Katherine O’Malley Arizona State University One of the key components in higher education enrollment management in a public, four-year university is the admissions process. With encouragement from many sources such as friends, family, and college marketing materials, high school juniors and seniors apply and enroll in college by the thousands each year (McDonough, 1994). College choice is greater now than twenty years ago, but finding the right fitRead MoreUniversity Of Arizona And Grand Canyon University1371 Words   |  6 PagesThe high school senior year is indeed a rough year. Students are overwhelmed with stress applying for colleges, having their fingers crossed to be accepted in their first choice college. The primary step before applying for colleges is selecting which college best suits them in pursuing their dream career. Sometimes, more than half of the students dream of being in the medical field, satisfying that there’s still people in the world that want to help out others, and what’s better than h elping themRead MoreMedical School Should Be A Medical Program834 Words   |  4 PagesThere are thousands universities/colleges in the United States that have a medical school/program. For those students interested in going into the medical field, deciding on what college to attend can be very tricky. Students always want to attend the best university out there, but that isn’t always the easiest decision because of certain road blocks. For example, those who live in Arizona have the chance to go to U of A; there is also the opportunity to go to U of W (University of Washington). WhileRead MoreFirst-Year Expectations: The Dining Hall System1001 Words   |  4 Pagesat a college dining hall is dying out. It’s because the same food is served every day and students want more food and healthy options. Food assumes a critical part in our lives, particularly in college. Food impacts individuals physically, healthfully, and instructively. The dining halls at Arizona State U niversity are a significant wellspring of meals and nourishment for college students. Doubtlessly, it is essential that students can consume at these dining halls. An analysis of the college students’Read MoreThe University Of Arizona, Arizona970 Words   |  4 PagesUniversity of Arizona is one of the greatest school not only in the state of Arizona but also in the whole US nation. There were so many magnificent people who graduated from this amazing University, and because of the magic of this college, some of them choose to live in this beautiful city after they graduated. Fortunately, I was lucky enough to be a wild cat and interview one of the senior wildcat: Anna Marie Mesa who attended the UA in the fall semester of 1964. Ms. Mesa is one of my best friends’Read MoreUniversity Vs Northern Arizona University822 Words   |  4 PagesCollege Search Arizona State University and Northern Arizona University are two schools that I’ve been accepted in. I would like to go to GCU, but I’m not sure if I’ll be accepted. If I don’t get accepted I would want to attend Northern Arizona University full time. I would also like to live on campus only at NAU. If I go to another university I will just plan on still living with my parents. School Profile Arizona State University’s tuition and fees comes to a total of $10,522 (ASU Tuition, 1)Read More(a).The election was not fair at all since no one elected the winner. It was suspicious how1500 Words   |  6 Pagesthe other two hospitals. Question 2 (a).The University of Arizona is the leading university in the state of Arizona in enrolling students from other states and countries. This article will deal with the number of students admitted in the University of Arizona from different state in the year 2012/2013. The following information confirms that indeed Arizona tops the list of States that admit students from other States and countries. First, the university made 60, 169 enrollments in the year 2012/2013Read MoreA Brief Note On North Dakota State University1453 Words   |  6 PagesNDSU vs. ASU The total student population of North Dakota State University as of 2015 is 14,516 students, while the total student population of Arizona State University as of 2015 is 83,301 students. There are many differences between NDSU and ASU, but each of them have their own special upsides. However, they each have their own special downsides as well. NDSU and ASU are both very good schools who offer quality education, and hopefully by the time I am a senior I will have figured out which toRead MoreThe New Common Core Based Standards961 Words   |  4 Pagessystem in the state of Arizona began to change. The Arizona State Board of Education adopted new standards for school districts to follow and abide by. The new standards known as Arizona’s College and Career Ready Standards (ACCRS) began to be implemented by schools statewide by early 2013. The purpose of the new standards is to be a set of benchmarks (standardized tests) for students of all grades to take and meet as they move t hrough the Arizona school system. The state of Arizona believes thatRead MoreArizona State University For The Fall 2016 Semester976 Words   |  4 PagesYou have been admitted to Arizona State University for the fall 2016 semester.† This was the beginning of the letter that I received in the mail this past fall; though it was simply a letter, it was the beginning of a new chapter in my life! To be a sun devil means to strive for excellence, to give your all, to put your heart into your work, to never give up, to excel in all you set out to do. I am extremely pleased to now officially be a student of Arizona State University! When I first got the letter